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Vintage Santa Claus

Santa Claus, also known as Saint Nicholas, Father Christmas, Kris Kringle, or simply "Santa", is the ghost of Saint Nicholas who, in Western cultures, is described as bringing gifts on Christmas Eve or Christmas Day, or on his feast day, December 6. The legend may have its basis in hagiographical tales concerning the historical figure of Saint Nicholas. The modern depiction of Santa Claus as a fat, jolly man (or gnome) wearing a red coat and trousers with white cuffs and collar, and black leather belt and boots, became popular in the United States in the 19th century due to the significant influence of caricaturist and political cartoonist Thomas Nast. This image has been maintained and reinforced through song, radio, television, and films. In the United Kingdom and Europe, his depiction is often identical to the American Santa, but he is commonly called Father Christmas. One legend associated with Santa says that he lives in the far north, in a land of perpetual snow. The American version of Santa Claus lives at the North Pole, while Father Christmas is said to reside in Lapland. Other details include: that he is married and lives with Mrs. Claus; that he makes a list of children throughout the world, categorizing them according to their behavior; that he delivers presents, including toys, candy, and other presents to all of the good boys and girls in the world, and sometimes coal or sticks to the naughty children, in one night; and that he accomplishes this feat with the aid of magical elves who make the toys, and nine flying reindeer who pull his sleigh.

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Origins of the Modern Christmas

Folk tale depiction of Father Christmas riding on a goatIn other countries, the figure of Saint Nicholas was also blended with local folklore. As an example of the still surviving pagan imagery, in Nordic countries the original bringer of gifts at Christmas time was the Yule Goat, a somewhat startling figure with horns.

In the 1840s however, an elf in Nordic folklore called "Tomte" or "Nisse" started to deliver the Christmas presents in Denmark. The Tomte was portrayed as a short, bearded man dressed in gray clothes and a red hat. This new version of the age-old folkloric creature was obviously inspired by the Santa Claus traditions that were now spreading to Scandinavia. By the end of the 19th century this tradition had also spread to Norway and Sweden, replacing the Yule Goat. The same thing happened in Finland, but there the more human figure retained the Yule Goat name. But even though the tradition of the Yule Goat as a bringer of presents is now all but extinct, a straw goat is still a common Christmas decoration in all of Scandinavia.

American origins

Modern ideas of Santa Claus seemingly became canon after the publication of the poem "A Visit From St. Nicholas" (better known today as "The Night Before Christmas") in the Troy, New York, Sentinel on December 23, 1823 anonymously; the poem was later attributed to Clement Clarke Moore. In this poem Santa is established as a heavyset man with eight reindeer (who are named for the first time). One of the first artists to define Santa Claus's modern image was Thomas Nast, an American cartoonist of the 19th century. In 1863, a picture of Santa illustrated by Nast appeared in Harper's Weekly.

Thomas Nast immortalized Santa Claus with an illustration for the January 3, 1863 issue of Harper's Weekly.In the late 19th century, a group of Sami people moved from Finnmark in Norway to Alaska, together with 500 reindeer to teach the Inuit to herd reindeer. The Lomen Company then used several of the Sami together with reindeer in a commercial campaign. Reindeer pulled sleds with a Santa, and one Sami leading each reindeer. The American commercial Santa Claus, coming from the North Pole with reindeer was born.[23]

L. Frank Baum's The Life and Adventures of Santa Claus, a 1902 children's book, further popularized Santa Claus. Much of Santa Claus's mythos was not set in stone at the time, leaving Baum to give his "Neclaus" (Necile's Little One) a wide variety of immortal support, a home in the Laughing Valley of Hohaho, and ten reindeer which could not fly, but leapt in enormous, flight-like bounds. Claus's immortality was earned, much like his title ("Santa"), decided by a vote of those naturally immortal. This work also established Claus's motives: a happy childhood among immortals. When Ak, Master Woodsman of the World, exposes him to the misery and poverty of children in the outside world, Santa strives to find a way to bring joy into the lives of all children, and eventually invents toys as a principal means.

Images of Santa Claus were further popularized through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s. The popularity of the image spawned urban legends that Santa Claus was in fact invented by Coca-Cola or that Santa wears red and white because those are the Coca-Cola colors. [24]In reality, Coca-Cola was not even the first soft drink company to utilize the modern image Santa Claus in its advertising � White Rock Beverages used Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923. Furthermore, the massive campaign by Coca-Cola simply popularised the depiction of Santa as wearing red and white, in contrast to the variety of colours he wore prior to that campaign; red and white was originally given by Nast.

A man dressed up as Santa Claus fundraising for Volunteers of America on the sidewalk of street in Chicago, Illinois, in 1902. He is wearing a mask with a beard attached. DN-0001069, Chicago Daily News negatives collection, Chicago Historical Society.The image of Santa Claus as a benevolent character became reinforced with its association with charity and philanthropy, particularly organizations such as the Salvation Army. Volunteers dressed as Santa Claus typically became part of fundraising drives to aid needy families at Christmas time.

In 1889, the poet Katherine Lee Bates created a wife for Santa, Mrs. Claus, in the poem "Goody Santa Claus on a Sleigh Ride." The 1956 popular song by George Melachrino, "Mrs. Santa Claus," helped standardize and establish the character and role in the popular imagination.

In some images of the early 20th century, Santa was depicted as personally making his toys by hand in a small workshop like a craftsman. Eventually, the idea emerged that he had numerous elves responsible for making the toys, but the toys were still handmade by each individual elf working in the traditional manner.

The concept of Santa Claus continues to inspire writers and artists, as in author Seabury Quinn's 1948 novel Roads, which draws from historical legends to tell the story of Santa and the origins of Christmas. Other modern additions to the "mythology" of Santa include Rudolph the Red-Nosed Reindeer, the ninth and lead reindeer immortalized in a Gene Autry song, written by a Montgomery Ward copywriter.